Starting my career in the fast-paced world of advertising agencies like Tracylocke, Slingshot, and RAPP, I’ve spent the last two decades leading design for the world’s biggest names including Amazon, Walmart, Expedia and Dell. I currently lead design initiatives for Ford Motor Company.

Renowned for my strategic approach to product design, i began my career at boutique agencies before scaling ux teams at Amazon and Walmart. My leadership has driven digital transformations for some of the world’s most iconic tech and retail brands.

Currently, I lead design initiatives at Ford Motor Company while exploring the intersection of design and AI innovation.

Operating deep in the heart of Texas.

DESIGN LEADER,
PLAYER AND COACH,
MENTOR AND MENTEE,
LOVES COFFEE.

With a career defined by industry-agnostic versatility, Chrix has successfully solved complex problems across retail, automotive, fintech, and enterprise tech. He operates on the belief that true innovation requires an outside perspective; by refusing to stay siloed in a single domain, he brings a fresh, cross-industry lens to every initiative. Whether he is shaping 0→1 AI-driven strategies or refining high-level customer ecosystems, Chrix moves fluidly between high-level conceptual thinking and the hands-on craft of UX/UI and design systems.

As a leader, he functions as a force-multiplier, partnering with executive teams to align vision with execution while staying deep in the work to mentor teams and elevate technical excellence. From scaling global design organizations to revitalizing legacy platforms, Chrix remains relentlessly focused on the end-user, ensuring that even the most complex technology delivers real human value and business ROI.

F E A T U R E D P R O J E C T

My Design Journey

PROJECT CHRIX

I have spent my career partnering with global brands, transforming bold concepts into high-impact digital products and experiences.

S E L E C T E D P R O J E C T S

Leading the Connected Vehicle Ecosystem

Ford Motor Co.

INTEGRATED SERVICES | CONNECT & ENGAGE

The #1 real-estate professionals trust.

realtor.com

HEAD OF PRODUCT DESIGN, CONSUMER EXPERIENCE

The Walmart you love, now for your business.

Walmart Business

HEAD OF PRODUCT DESIGN AND RESEARCH

Expand your reach to business customers

Amazon

HEAD OF DESIGN, AMAZON BUSINESS SUPPLIER

End-to-End Customization Experience

Amazon

PRODUCT DESIGN LEAD, AMAZON CUSTOM

P E R S O N A L P H I L O S O P H Y

Humble enough to know I am not better than anybody, but wise to know I am different from the rest.

I craft comprehensive, data-driven digital strategies that align business objectives with validated user needs. By leveraging deep industry analysis and performance metrics to establish clear KPIs, I construct actionable roadmaps that transform insights into measurable success for your online ventures.

Design Strategy

01 –

STORYTELLING AND NARRATIVE

Market analysis and research

STRATEGIC COMMUNICATION

analytics and insights

I design seamless, intuitive user experiences that captivate and delight by rooting every decision in a deep understanding of user needs and behaviors. By integrating generative AI and advanced design tools into my workflow, I accelerate the journey from research to high-fidelity execution, ensuring that every product is not only functional and accessible but also at the forefront of digital innovation.

UX Design

02 –

RESEARCH and usability testing

WIREFRAMES AND PROTOTYPES

DESIGN SYSTEM

information architecture

GENERATEIVE AI

I craft visually stunning interfaces that balance high-end aesthetics with practical functionality, specializing in clean, modern designs that elevate user interaction and ensure a cohesive brand experience across all digital touchpoints.

Visual Design

03 –

DESIGN PRINCIPLES

ART DIRECTION

TYPOGRAPHY

USER INTERFACE

I help businesses build powerful, memorable brand identities that resonate with their customers through strategic foundations and comprehensive guidelines that ensure seamless consistency across every platform.

Brand Identity

04 –

BRAND STRATEGY

LOGO DESIGN

BRAND GUIDELINES

MARKETING COLLATERAL

I drive people and cultural leadership by providing the mentorship and coaching necessary to foster the growth of individual designers and helping them advance in their craft and careers rather than just managing output.

People Leadership

05 –

HIGH-PERFORMING TEAM

MENTORSHIP AND COACHING

CROSS-FUNCTIONAL DIPLOMACY

SAFETY AND TRUST

R E C O M M E N D A T I O N S

Let's chat.

Hit me up even if you just want to say hello.

"Everyone you will ever meet knows something you don't." - Bille Nye