about chrix.
Chrix is a veteran design leader and player-coach with over 20 years of experience building breakthrough products for the Fortune 100 and high-growth startups alike.
With a career defined by industry-agnostic versatility, Chrix has successfully solved complex problems across retail, automotive, fintech, and enterprise tech. He operates on the belief that true innovation requires an outside perspective; by refusing to stay siloed in a single domain, he brings a fresh, cross-industry lens to every initiative. Whether he is shaping 0→1 AI-driven strategies or refining high-level customer ecosystems, Chrix moves fluidly between high-level conceptual thinking and the hands-on craft of UX/UI and design systems.
As a leader, he functions as a force-multiplier, partnering with executive teams to align vision with execution while staying deep in the work to mentor teams and elevate technical excellence. From scaling global design organizations to revitalizing legacy platforms, Chrix remains relentlessly focused on the end-user, ensuring that even the most complex technology delivers real human value and business ROI.
THE PAST TEN YEARS
Design at Ford
Ford Motor Company
Present - Jan 2025
I joined Ford to try something different. I've always had a passion for cars and motorcycles, so I figured it’d be cool to see how things work in this world.
Sr. Director, Product Design
Realtor.com
Aug 2024 - Dec 2024
I led the consumer design team at RDC as a Sr. Director, focusing on innovative stuff like AI integration and dynamic map layers for home search.
Sr. Director, Product Design (Head)
Walmart Business
Feb 2022 - Aug 2024
I was brought on as a design leader to start something new at a Fortune 1 company and build a top-nothch design team from the ground up. So I did. It was a huge challenge, but it was exciting to get to create something impactful and bring together a talented crew to really make it all happen.
Product Design Leader
Amazon
Aug 2016 - Feb 2022
I was a UX Manager, I was an Individual Contributor, I was a sole designer for a team of 60, I rotated between 3 internal organizations, I worked on some of the coolest products out there, I collaborated with a ton of talented people, and learned a ton during my time at Amazon.
Walmart's Business Design Team: World-Class and Diverse!
and more...
Instead of scrolling forever, just check out my LinkedIn profile.
VIBE CODING
As a lifelong athlete and a self-proclaimed gym nerd. I built this application to scratch my own itch, specifically those Saturday mornings spent with friends at the box where we spent more time talking about the workout than actually doing it. I wanted a tool that made decision-making effortless.
Less thinking. More sweating.
RECOMMENDATIONS
Noteworthy
". . . It’s clear that Chrix leads with empathy, intentionality, and a deep commitment to craft. Any team would be lucky to have his guidance and leadership—I know we were."
Stephanie Darenkamp
Principal Product Designer - Realtor.com
". . . I highly recommend chrix to any company looking for an all around UX / Design leader--someone who can design himself and build a team to deliver."
Ashley Hubka
SVP and GM - Walmart Business
