amazon business

Head of Design – Supplier

Expand your reach to business customers

The Amazon Business selling program provides sellers with tools and features to help grow their sales to Amazon Business customers.

1P

3P

Seller Central

Vendor Central

Problem statement

The e-commerce marketplace is currently optimized for individual consumers (B2C), which fundamentally limits its ability to handle specialized, high-volume business-to-business (B2B) transactions. This structural limitation prevents the platform from maximizing its sales potential from large corporate buyers.

Achieving the mission

The goal is to expand the platform's seller base into the high-value B2B market by providing specialized tools (like bulk pricing and certifications) that streamline large-quantity transactions and drive consistent growth in sales volume.

Goal

Value proposition

→ Unlock High-Volume Revenue
→ Improve Operational Efficiency
→ Differentiate and Automate Selling

Know your customer

Customer flywheel

1P and 3P Sellers

Amazon Business Search

Procurement Managers

Product features

These features collectively transform the platform into a viable sourcing channel for corporate buyers.

Customized Pricing Tools

Features such as Bulk Buying Engine to automatically apply tiered quantity discounts and Custom Quote Engine that enables sellers to negotiate tailored, large-scale pricing directly with high-volume corporate buyers.

Business Seller Certification

Allows verified merchants to prominently display credentials like diversity status and quality compliance, making it easy for professional buyers to find and select suppliers that meet their corporate sourcing goals.

B2B Order Management

Streamline process optimized and integrated with B2B invoicing and reduced friction from consumer-style returns and cancellations, ensuring stability and efficiency for sellers.

Exclusive business pricing

These are prices that are lower than the standard retail price and are only available and visible to verified account holders.

Selling at Amazon

Tour of B2B Central on Seller Central to learn how to review dashboards that can help you understand and manage your sales to business customers.

For more information, visit this site.

Here's what our customers say

★★★★★

High-Volume, Low Hassle

Switching our inventory to Amazon Business was the best decision we made for profit margins this year. The business customers consistently place massive bulk orders, often 5-10 times the size of a standard retail purchase. Best of all, our return rate for B2B transactions has plummeted, saving us significant time and fulfillment costs.

— Acme Office Supplies