Walmart Business

Sr. Director, UX Design and Research – Head of Design

The Walmart you love, now for your business.

Create a new offering to save businesses, nonprofits and governments time, money and hassle so they can focus on their missions

2.1%

2-3k

First-time purchase

Conversion

Problem statement

Inefficient spending processes limit the ability of small organizations to focus on their goals.

Pursue the target addressable market of $4T annual spend by small businesses, nonprofits, and public sector entities.

Achieving the vision

To be a trusted partner for organizations, building stronger communities and economies. By serving their unique needs, we will earn greater loyalty and drive business growth.

Goal

Value proposition

→ Simplify and save money on business purchases
→ Stay in control and in stock
→ Create efficiencies to operate and grow

Branding

In collaboration with a third party agency.

Key business features

We built the features that turn organization's daily tasks into effortless, automated results.

B2B shopping experience

Effortless corporate purchasing with custom pricing, quick reordering, and dedicated business accounts.

Organization account and hierarchy

A powerful, hierarchical structure for managing complex customer organizations and their linked sub-accounts with precision.

Walmart Business +

Exclusive membership that unlocks special pricing, priority support, and access to premium features or content.

Walmart Business App

Complete control over your business account and purchasing needs, accessible anytime and anywhere via our native mobile app.

Seamless account creation

Create your business account instantly via our mobile app, getting immediate access to purchasing features on the go.

WB 2.0 - Vision

Vision work that was presented to the entire organization soon after the successful launch of the omni-channel experience of Walmart Business.

Here's what our customers say

★★★★★

"Unbelievable power to stretch our donor dollars." "For our foundation, every dollar is precious. Walmart Business allows us to use account hierarchy to control spending across all our branches and the bulk pricing is unbeatable. The huge savings on supplies means we can allocate significantly more funding directly to our youth programs. It's a true partner in maximizing our mission."

— Sarah K., Small Business Owner