realtor.com

The #1 real-estate professionals trust.

Shaping the user-centric vision and strategy for the company's consumer core product areas such as home buying, renting, mortgage, ownership, and moving.

25%

239m

Avg. MAU

YoY Growth

Problem statement

At Realtor.com we want to make the emotional and complex process of finding and securing the right home feel simple, transparent, and guided by trusted expertise.

— amid challenges like low affordability and limited inventory.

Creating the journey

To create the most transparent and confidence-building digital platform that simplifies the entire home journey by providing personalized guidance and leveraging human expertise at every high-friction decision point.

Goal

Value proposition

→ Simplify and Personalize
→ Increase Transparency and Confidence
→ Validate and Connect

Scope

End to end consumer journey from searching for a home, buying, financing, moving, and owning.

Signature journeys

Real estate agents trust Realtor.com's products because its foundation provides the industry's most accurate, real-time listing data.

Home search and buying

Led the cross-platform vision and execution for the core search experience, driving a data-informed strategy for features like Dynamic Map Layers and AI-enhanced search.

Rental search and approval

Directed the Rentals product design, introducing Apply Now and new search functionality to simplify the application process and accelerate lease-up speed across the marketplace.

Finance and mortgage

Led the design of all financial tools, seamlessly linking real-time mortgage estimates with the core home search to streamline the entire loan pre-approval process for buyers.

Home ownership

Directed the design of all post-transaction Homeowner tools, delivering a personal dashboard that provides users with proprietary value tracking and actionable equity insights.

Consumer mobile app

Oversaw the native mobile app design strategy, delivering a unified, high-performance experience that drove user adoption and key feature integration.

Dynamic maps

Compare home ages, lot sizes, square footage, and more, at a glance with RealView dynamic map layers.

Here's what our customers say

★★★★★

"Realtor.com turned the chaotic home hunt into a clear-cut mission, and we won!"

The market was brutal, but Realtor.com was our secret weapon. The listings were always the most accurate and up-to-date, which saved us so much time chasing phantom homes. What sealed the deal was the app's RealCost™ tools; seeing the true monthly cost (mortgage, insurance, and taxes!) right on the listing made our budget crystal clear. When we were ready, the referral to our agent was seamless. We just closed on our first house, and we credit Realtor.com for giving us the confidence and clarity to make our offer. Highly, highly recommend for serious buyers!

— Sarah & Mike K., Newly Homeowners

★★★★★

"Found my perfect apartment in a new city in less than a week thanks to their amazing rental filters!"

I was relocating for work and had no time to waste. I used the Rentals section on Realtor.com and was blown away by the advanced filtering options. I could filter not just by price and neighborhood, but by specifics like "in-unit laundry," "pet-friendly with no weight restrictions," and even commute time to my new office. The photos and video tours were high-quality, and the ability to submit an inquiry directly to the property manager through the app was fast and efficient. It was the least stressful part of moving, and I signed my lease less than a week!

— J. Chen, Confident Renter